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Showing posts from April, 2023

Impact of Media & Entertainment Industry on Tourism Economy & Cultural Branding

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  Impact of Media & Entertainment Industry on Tourism Economy & Cultural Branding   Have you ever thought of the power of cinematic visuals? I believe most of us have not measured or thought of it in quantifying or numeric terms but we all know how it impacts us emotionally, psychologically, socially, and personally. Right from growing up years to adulthood to parenthood, we treasure certain scenes of our favorite movies and TV series that stick with us forever. But the story does not end there rather begins from here. The human desire to live life like their favorite characters in cinema is deeply rooted despite knowing its fictional and often disconnected nature from real life. However, interactive, friendly, and handy screen exposure infuses the desire to be at places shown in their favorite visuals of the films and hence the passion and thirst for travel begin. When you cannot live the life of your favorite ...